Aivyro MarketingAivyro Marketing

Marketing that knows what the lead told sales

Marketing tools only see clicks and pageviews. Aivyro Marketing accesses what the lead SAID in conversations with reps. Real personalization, not generic. Unified scoring: Marketing + Sales = 1 score.

Attribution
Q1 Product Launch
Feb 1–28 · $8.7k of $12.4k spent
Active
Google Ads
4,200 clicks34%
Landing Page
1,428 visits24%
Email Nurture
342 engaged42%
Demo Request
144 requests67%
Closed Deal
$48k ARR
Channel Attribution
Ads 42%
Organic 28%
Email 18%
Social 12%
4.2x
ROAS
+0.8
$340
CAC
-$45
12:1
LTV:CAC
+2.1

Conversation data in marketing

Use what the lead SAID to sales in your campaigns. Real personalization.

Unified score

Marketing + Sales = 1 score. Warmer leads for sales, no misalignment.

Behavioral segmentation

Segments that auto-update. "Leads who mentioned budget but no demo."

Campaigns powered by conversation data

While marketing tools use only clicks and pageviews, Aivyro Marketing accesses what the lead said in conversations. Real personalization: "This lead mentioned they need X, send content about X."

Campaigns
Nurture Series A
Campaign based on conversation signals
324 leadsActive
Trigger: Lead mentioned budget
Signal detected in rep conversation
1
Email: Personalized case study
Content selected by conversation context
2
Wait 3 days
Await engagement
3
WhatsApp: Personalized follow-up
Message adapted to conversation signal
4
Conversation personalization
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Unified score

Unified Marketing + Sales scoring

One score that combines marketing signals (opens, clicks, downloads) with sales signals (conversation engagement, sentiment, objections). Marketing qualifies better, sales gets warmer leads.

Unified Scoring
ML
Marina Lopes
TechVerde
0
Marketing Signals
Opened 5 emails+12
Clicked pricing CTA+8
Downloaded whitepaper+5
Visited 3 pages+3
Subtotal0 pts
Sales Signals
High engagement in conversation+20
Mentioned budget+15
Positive sentiment+12
Requested proposal+9
Subtotal0 pts

Dynamic segmentation

Create segments that auto-update based on behavior, conversation signals, and deal stage. "Leads who mentioned budget but have not had a demo" — created in seconds.

Segmentation
Active segments12
Auto-update active
Leads with confirmed budget
Conversation mentioned budget + Deal > Qualification
A
B
C
0
+5
5min ago
Recent negative sentiment
Last conversation with sentiment < 0.4
A
B
0
-2
12min ago
Engaged without reply
Opened 3+ emails + No conversation in 7 days
A
B
C
0
+12
2min ago
Ready for upsell
Active customer + Mentioned new need in conversation
A
B
0
+3
8min ago
Re-engagement Q1
No interaction 30d + Historical score > 50
A
B
C
0
-8
15min ago

Everything you need

Multi-channel campaigns

Email, WhatsApp, and ad retargeting. All in one tool, unified metrics.

Unified Mkt+Sales scoring

Clicks, opens, AND conversation engagement. One score, one criteria.

Dynamic segmentation

Segments that auto-update by behavior, conversation, and deal stage.

Conversation-based personalization

"Lead mentioned X." Send content about X. Automatically.

Full attribution

From ad click to closed deal. Know which campaign generated which revenue.

Ad platform integration

Google Ads, Meta Ads, LinkedIn Ads. Import leads and sync audiences.

Want to see it with your real data?

15 minutes. Our specialist shows Aivyro running on your pipeline.

0

Unified Mkt+Sales score

0

Channels (Email, WhatsApp, Ads)

Auto

Dynamic segmentation

Frequently asked questions

For companies using Aivyro CRM, yes. The advantage is native integration: conversation data enriches campaigns. If you use another CRM, we recommend keeping your current tool.

The system extracts topics, needs, and objections from lead conversations with reps. This information feeds segmentation rules and dynamic content in emails and messages.

Yes. Campaigns can include WhatsApp (via Meta-approved templates), email, and ad retargeting. All within the same tool, with unified metrics.

The lead score goes up when they open emails, click links, visit pages AND when they show interest in conversations with reps. Sales and marketing see the same score, with the same criteria.

Yes. The system extracts topics, objections, and interests from conversations. You can create segments like "leads who mentioned competitor X" or "leads who asked about pricing but didn't get a proposal".

Discover how much pipeline you're leaving on the table

Personalized 15-minute demo. No commitment.

AI Marketing Automation | Aivyro Marketing