Prove the value of every campaign.
Real attribution from click to contract. Unified scoring that sales trusts. The misalignment between marketing and sales ends here.
Unified Mkt + Sales score
Attribution from click to deal
Manual ROI reports
Industry challenges
Marketing generates, sales ignores, and at the meeting it is your fault
500 MQLs delivered. Sales worked 100. At the monthly meeting, the VP asks "why did we miss the target?" and looks at marketing.
Attribution is a spreadsheet nobody believes
Combining data from Google Ads, Meta, email, and CRM into a report takes hours. And sales always questions it.
MQL and SQL definitions change every quarter
Marketing and sales do not agree on what a qualified lead is. The scoring is different, the criteria is different, the result is conflict.
Without conversation data, personalization is generic
Marketing segments by click and pageview. But does not know what the lead SAID to the rep. Personalization is superficial.
How Aivyro solves it
Attribution from click to contract
Every campaign connected to the closed deal. Real ROI by channel, by campaign, by period. The report is always ready.
Unified score: marketing + sales = 1 number
Clicks, opens, and downloads + conversation engagement and sentiment. One score both teams trust.
Segmentation by conversation
Use what the lead said to the rep in your campaigns. "Lead mentioned X" becomes a segment automatically.
Complete multi-touch attribution
Every campaign connected to the closed deal. Automatic multi-touch attribution from first click to signed contract. Real ROI by channel, campaign, and period.
Unified Mkt + Sales scoring
Clicks, opens, and downloads + conversation engagement and sentiment. One score that marketing and sales trust. No definition conflict, no MQL vs SQL.
Dynamic segmentation by conversation
Use what the lead said to the rep in your campaigns. "Lead mentioned budget", "lead asked about pricing" become segments automatically.
Data, not opinions
The misalignment between marketing and sales is not a people problem. It is a data problem. When both teams see the same score, the conflict disappears.
Frequently asked questions
For companies using Aivyro as their CRM, yes. Conversation data enriches campaigns natively.
Automatic multi-touch. From first click to closed deal. By campaign, channel, and period.
Yes. The score combines marketing AND sales signals. It is not the marketing score, it is the lead score.
Yes. "Leads who mentioned budget" or "leads who asked about pricing" become segments automatically.
Yes. Import leads and sync audiences natively.
